In the realm of real estate, luxury homes embody opulence, featuring top-tier building materials, architectural design, and meticulous finishing touches to cater to the most discerning clientele. These residences come with a hefty price tag, emphasizing not only ostentation but also first-rate amenities, impeccable maintenance, premium and personalized lifts, security, concierge services, and more. While these attributes are shared among plush properties, what distinguishes ‘ultra-luxury’ from ‘luxury’? According to Ram Raheja, Managing Director of S Raheja Realty:
- Ultra-luxury properties serve as investments in social status.
Luxury and ultra-luxury properties both serve as status symbols, representing statement real estate that conveys success. While the top 20 percent of the country’s wealth can afford luxury properties in India, the ultra-luxury segment is more exclusive, comprising only 1-5 percent.
- Emphasis on Views
The primary characteristic that sets ultra-luxury properties apart is their emphasis on obtaining the finest views. While upscale flats are typically situated on upper floors, ultra-luxury apartments take an additional step, structuring the house itself to perfectly complement the surrounding scenery and panoramic views. These residences often include well-hidden decks, rooftop bars, and even infinity pools.
- The factor of comfort
Luxury apartments encompass a range of desirable amenities such as a swimming pool, recreational areas, a gym, and advanced parking facilities. In contrast, an ultra-luxury property distinguishes itself through the customization of amenities. These residences are meticulously designed to provide unparalleled comfort to the owner, featuring personalized elements like a private lift, top-tier security, including dedicated personal security, concierge services, and an exclusive swimming pool within the property. Additional bespoke amenities may comprise a private gym, spa, cigar room, wine cellar, and a luxurious dressing room, tailored to align with the unique passions and interests of the occupants.
- Location:
Some may contend that the creation of luxury properties often prioritizes factors such as location and connectivity. Numerous hotspots within cities emerge as focal points for luxury real estate, where luxury extends beyond location to encompass the array of amenities a property provides. In the realm of ultra-luxury properties, the significance of the pin code becomes paramount. Prime locations for ultra-luxury properties are scarce, emphasizing the exclusivity of these sought-after addresses.
